from Computers.net

According to the Wall Street Journal (subscription required), Blockbuster is introducing a holiday promotion that will let Netflix subscribers rent Blockbuster movies for free. Here’s how it works: Netflix members can turn in the tear-off flaps from any red Netflix envelopes for free rentals at any Blockbuster store. The promotion is set to run through December 21.

Obviously, Blockbuster is using this promotion to boost exposure of its newly released “Total Access” feature, which allows customers to exchange DVDs received through the mail with DVDs available in stores. The rental chain seems willing to try anything to gain customers from Netflix.