from Zunerama

Two weeks from tomorrow, Zune will be released in the US. So where’s the ad campaign from Microsoft?

Zune is a hot enough topic in the blogosphere – igniting its share of strident exchanges and flame-throwing between Zune zealots and iPod lovers.

But out there in the real world, Zune remains virtually unknown. From my informal surveys of university students, teenagers, retail clerks, friends, and relatives: most have simply not heard of Zune. Others have only the vaguest of inklings about what it is.

These are the people who are working now on their holiday shopping lists. These consumers will make or break Zune, casting its destiny as either a fringe offering or a mainstream consumer product.